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Why have a mobile site
Top 5 reasons to have a mobile site
- Mobile phones are overtaking PCs as the most common Web access device worldwide and by 2015 internet browsing from mobile devices will have a greater volume than that from desktop devices.
- Mobile websites are specifically designed for smart phones - Normal (Normal full websites on mobiles are hard to read and navigate, key information on the website is not displayed prominently.
- Expanded websites are not designed for optimal download speeds on mobiles, they take too long to load and make browsing an unpleasant experience.
- Engage your users immediately with one click access such Click to Call and Enquiry Button; visitors are much likelier to contact your business via phone.
- According to a research, 62% of mobile users browsing a mobile website are searching for the store location and directions RIGHT NOW. A Map on your mobile website will enable your customer to find directions to your location quickly.
Did you know?
Australia is placed second in the top 5 countries with highest Apple iOS (iPhone,iPod Touch, iPad) market penetration:
- Singapore
- Australia
- United Kingdom
- Switzerland
- United States of America
The most popular activities Australians are undertaking specifically using mobile Internet are:
- Looking for maps and directions (67%)
- Browsing new sites (59%)
- Looking for products and services (56%)
- Using a social network site (56%)
- Checking sports results (46%)
- Looking for suppliers (45%)
- Downloading a mobile app (42%)
- Using a satellite navigation (40%)
Mobile predicted to pass desktop Internet usage by 2015
- Morgan Stanley
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