Why have a mobile site

Top 5 reasons to have a mobile site

  • Mobile phones are overtaking PCs as the most common Web access device worldwide and by 2015 internet browsing from mobile devices will have a greater volume than that from desktop devices.
  • Mobile websites are specifically designed for smart phones - Normal (Normal full websites on mobiles are hard to read and navigate, key information on the website is not displayed prominently.
  • Expanded websites are not designed for optimal download speeds on mobiles, they take too long to load and make browsing an unpleasant experience.
  • Engage your users immediately with one click access such Click to Call and Enquiry Button; visitors are much likelier to contact your business via phone.
  • According to a research, 62% of mobile users browsing a mobile website are searching for the store location and directions RIGHT NOW. A Map on your mobile website will enable your customer to find directions to your location quickly.

Did you know?

Australia is placed second in the top 5 countries with highest Apple iOS (iPhone,iPod Touch, iPad) market penetration:

  1. Singapore
  2. Australia
  3. United Kingdom
  4. Switzerland
  5. United States of America
Soucre: smh.com.au

The most popular activities Australians are undertaking specifically using mobile Internet are:

  • Looking for maps and directions (67%)
  • Browsing new sites (59%)
  • Looking for products and services (56%)
  • Using a social network site (56%)
  • Checking sports results (46%)
  • Looking for suppliers (45%)
  • Downloading a mobile app (42%)
  • Using a satellite navigation (40%)
Soucre: Sensis ® e-business Report

Mobile predicted to pass desktop Internet usage by 2015
- Morgan Stanley

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